About Britannia Marie Gold
Britannia Marie Gold has been a household name for over four decades and is the 3rd largest biscuit brand in India. Since the beginning, Britannia Marie Gold has immensely valued the Indian homemaker. We believe that a homemaker finds joy and fulfilment in the pivotal role she plays for her family and home. She is the nerve centre of the family, the source of happiness and vigour for one and all.
We started as the homemaker’s tea time companion for years, as her downtime partner providing a moment of lightness & relaxation during her day. However, with changing times, we’ve evolved from being a ‘homemaker’s downtime partner’ to ‘a fuel which allows her to achieve more in her everyday life’.
There is an increasing realization and growing appreciation of the central role today’s homemaker plays, not only by the rest of the family, but also on her own part. While she takes immense pride in being a homemaker, she also nurses an aspiration to ‘do more & be more’. The positioning “Kyunki bahut kuch hai karna” (there still is a lot more to achieve) in our current campaign gives voice to this desire of the homemaker to “Do More and Be More”. The new stance inspires women to introspect and recognize the inherent potential that lies within them and to give wings to their ambition. An all-India survey conducted by Britannia Marie Gold in 2018 revealed that 48% homemakers had dreams of starting their own businesses when they were young.